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Many people are starting Online Businesses, but learning on the fly, so to speak, how to get traffic to their sites. A big factor to be considered is how much will it cost to get the traffic to your web site. I recently wrote two articles, one about specific landing pages and the second about matching keywords to specific landing pages. This time I am going to cover the cost of each keyword. In other words how much should you pay for each phrase or keyword? You can recognize the demand for online business by looking at the searches made on the search engines. They are phrases like business conferencing meeting online web, advertising business online web, business free online site web, online web business opportunity, business hosting online page web, online business web hosting and business create online site web opportunity just to mention a few. There is much that is to be learned about this topic and I'm only going to scratch the surface in this article, but it should get you started off correctly. There are many factors to consider that can make a big difference in your profit. You should ensure that you have a different landing page on your site for each area of you business. For example on my site I have a landing page for Work At Home, Top 10 business, Home Based Business, Moms Jobs, Affiliates, Data Entry, Online Paid Surveys and a link to my real time newsletter. If you are utilizing one of the tools available to us called (PPC) Paid Per Click Advertising, whereby we pay a search engine pennies to show our ad when someone types in particular keyword.