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IT Marketing: What's the Time Frame for Business Success?

Success with your IT consulting business won't happen overnight. In this article, you'll learn when you can expect to start bringing in some good profits. IT Marketing: It's a Systematic Process Ok, so youíve joined the chamber, will be attending your first networking meeting this week, have participated in venture capital groups that are geared towards IT and have been handing out your business cards all over the place at regional trade shows. Unfortunately not much has come of this so far. What is the problem? Time. It will take three to six months to begin to see the payoffs.

You wonít see immediate results by joining an organization. If, however, you have been actively participating for 6 months and still nothing is coming of it, itís probably not going to happen over the extended duration and you may want to bail and try another organization. IT Marketing Requires Personal Relationships Donít expect that youíre going to go to one meeting or two meetings and automatically youíre going to land a $25,000 account. Yeah, every once in a while you can win the lottery, but most of the time people have to like, know and trust you. Iím going to assume that most people that are reading this have a nice, warm personality and theyíre friendly and charismatic people.

You must be likeable and like working with people. Itís a people business, so if you're a loner, you're going to have problems. First impressions count for a lot. Dress neatly, build a rapport with the people you meet, hitting it off with them, and having good chemistry counts for a lot. Don't forget to send business their way if you run into someone needing their services. Don't stay hidden. Regularly get yourself circulating in the general public and give it time. The Bottom Line about IT Marketing IT marketing requires you to be patient and build personal relationships to start making a good profit. It won't happen overnight, but if you invest some time in meeting people and building rapport, you will start getting referrals to help your IT marketing. Copyright MMI-MMVI, Small Business Computer Consulting .

com. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}.


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