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Internet Advertising - From The Monitor Into Their Heads

Internet web site advertising seems to be the Topic of the day. And I thought that instead of ignoring that fact with senseless personal anecdote, Iíd give in to greater office pressure and write about it. Iím nervous, but here we go. Oh, wait, before I get into that I want to tell you why. The why part is because normally Iím a little cynical. When I am supposed to research some topic and I do, I usually fill with a little bit of disgust.

I donít think that thatís out of line, considering to the things I read. But, today as Iím reading about web site advertising I had that familiar tinge of bile backing up in my throat and I was thinking about how I could articulate my inevitable irritation that would inevitably turn into full blown madness. And then, of all things, this author started making sense. Even though heís talking about web site advertising and I typically have sorts of rage (legitimate or notÖprobably not) about that particular subject, I started getting down with what this personís saying. So, without further delay, I will quickly tell you what I think about all this internet web site advertising deal.

But, Iíll do it with an anecdote. But, this time itís relevant. We were making a web site for a company I was working with. We had very little money and the primary financial backer of the project wasnít too interested in internet advertising. Finally, he was convinced to get a web site made for us, but on a shoestring budget. It was fine, but quite low budget and the designer we got did just that, design. The little work that was put into traffic generation reaped an equal amount of responseóa little. Well, that business has just been sold to a company that has been known to focus intently on the other aspects of internet web site advertising. They have gone to great lengths with their previous businesses to develop their site to meet their customerís needs, utilize various links to bring customers to their site, etc. etc.

I look forward to seeing the remarkable progress that the company will make with their new vision of utilizing internet technology. I wish them the best, but probably that wonít be necessary.


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