This journal is intended for use by entrepreneurs who wish to keep a journal of their advertising ideas. Various ideas and locations may be documented within the pages of this journal, and it is meant to serve as a guide and reference book to established and aspiring entrepreneurs alike.
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.
Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the epoch', but by the interaction of institutional, organisational and technological forces.