Marketing - Advertising - SEO - Online

Affiliate - Announcement - Press Release - Segmentation






El Museo 2.0. La Comunicacion Y El Marketing De Las Artes Y La Cultura

RRP $13.99

Los museos han pasado de ser un sitio donde guardar obras de arte a emerger como espacios de ocio popular. Por ello, desarrollar estrategias de comunicacion y el marketing, ademas de ser parte de su funcion social, es una obligacion para poder atraer y fidelizar publico. Las relaciones publicas, y mas concretamente, las relaciones con los medios de comunicacion (gabinete de prensa) han sido tradicionalmente una de las herramientas mas utilizadas, por su eficacia. Pero los museos 2.0 parecen no necesitar ya tanto a los medios como en el pasado. Como se esta adaptando el museo y las industrias culturales a los nuevos tiempos? Que valor aportan las media relations a la comunicacion cultural hoy?  Con este libro, realizado con el rigor de una investigacion academica, se quiere hacer reflexionar sobre los nuevos caminos de los museos, el entorno digital en el que se mueven y la nueva comunicacion cultural (medios tradicionales, redes sociales, periodistas, etc.). Aunque el objeto de estudio es el museo, todo lo aqui expuesto es facilmente extrapolable a todo el sector de las industrias culturales y creativas.


A Fairy Went-a-marketing

RRP $11.99

At a market, a fairy purchases riches found in nature. Then releases them for their own good or the good of others. A different season plays out with each stanza of Fyleman's verse. Visually exquisite, this is a story to be savored by both parents and children, and is a great book to be shared in preschool story time. 


"The artist has created a fairy-world of beauty with animals, plants, reptiles and small details making each double-page spread a breathtaking scene. . . luminous." -Publishers Weekly

"What makes this picture book exceptional are the exquisite illustrations." -School Library Journal


Email Marketing Informer

RRP $18.99

Confused about how to make Email Marketing work for you and how it can make you money? Already using Email Marketing but want some great information on how to make it more effective? Welcome to the Email Marketing Informer. From the basics to the more advanced and a superb Bonus on the back pages, this book will give you the tools and the confidence to start your own highly successful Email Marketing Campaign. Some of the topics covered include: Getting the basics right! Types of email campaigns Breakdown of an effective email message Getting subscribers Traffic Keeping subscribers Advanced email marketing Jon also offers great continued support via email or his 'Internet Marketing Made Easy' Blog. Visit www.JonCrimes.com today, subscribe to his email list and receive something extra special that really compliments this book and will help you grow your 'list' FAST!



Search

Articles

Marketing Advertising SEO Online
Affiliate Announcement Press Release Segmentation

Books

Marketing Advertising SEO Online
Affiliate Announcement Press Release Segmentation