Self-Publishing and Book Marketing, A Research Guide provides in-depth market analysis and industry research with a focus on self-publishing terms, packages and fees. The book offers insights into formatting and design practices, and shares best marketing tips for self-published authors.
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
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