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How To Write A Press Release

RRP $13.99

A well-written press release can help your business achieve several objectives:

- it can generate internet publicity
- it can define your message and defend your brand
- it can get links with high-ranking websites
- it can make your content indexable by major search engines
- it can make your message available to news outlets and thousands of RSS recipients

Although it can seem daunting, there is no reason that any business owner cannot take advantage of the nearly free publicity offered by press releases by easily writing and submitting one within a single day. (And, once you discover it's effectiveness, you will likely begin distributing press releases on a regular basis.)

This guide provides dozens of easy-to-follow pointers geared at helping you craft a professional press release that will be eagerly accepted by most media outlets. From Brian Cook, owner of "Custom Press Releases" and author of "Local Web Secrets," this popular guide can help you grow your small business and have fun doing it.


Release

RRP $703.99

This book documents CCPS's Aerosol Research Program to develop a model to predict liquid rainout from release of a pressurized, liquefied gas - and, hence the residual amount of material in a vapour cloud, which may be greater than the amount calculated from an enthalpy chart. "Release" predicts the rate of fluid discharge, the depressurization, flashing and formation of liquid drops, the entrainment of drops into the vapour cloud, the subsequent spreading of the jet, and rate of liquid rainout to a pool on the ground. Designed in a modular fashion to permit adjustment and corrections as new data become available, its multi-layered approach contains sub-models that include the complexities of many variables, including the effect of liquid superheat, rate of bubble growth, criterion for bubble formation, and heat transfer from the liquid to the growing vapour bubble. To validate "Release", CCPS conducted small- and large-scale experiments using superheated water, heated liquefied chlorine, methylamine, and cyclohexane that produced valuable data in an area where data are scarce. This book gives complete access, in text and on CD-ROM, to the model and the test data, giving users an informed ability to apply the model to their own work.


A Press Release From The Color Black

RRP $16.99

The influence of positive thinking in your everyday life will change your outlook and improve optimistic energy. Keeping a positive attitude will compel you and the people you are in contact with to perk up life and give you more joy and satisfaction. The first step to improving your attitude is to turn a negative into a positive. Have you heard the saying "Every cloud has a silver lining?" The book A Press Release from the Color Black turns the supposed negative color in the crayon box into a positive. A Press Release from the Color Black will enlighten its readers on black's optimistic positive side, creates a new way of rethinking thoughts, and gives you the chance to explore your feelings about the perception of skin tone, the world we live in, our place in the universe and beauty of nature. The goal of A Press Release from the Color Black is to reinvent the color black to the entire world. This is the end of the road for black's unofficial, official status of an evil gloomy Gus.


Little Cab Press Christmas Story Collection

RRP $18.99

Anthology of Christmas stories by both professional and amateur writers-ten non-fiction narratives of miraculous or especially wondrous Christmas memories and five fun fiction Christmas stories.


Release & Reintegration Preparation Workbook

RRP $15.99

About the second edition of A New Direction We are proud to introduce the second edition of A New Direction . Hazelden's pioneering treatment program specifically for criminal justice professionals is now better than ever! With a streamlined format, updated information, and an affordable price, this revised version of A New Direction is sure to make a positive impact in your residential substance abuse treatment program or with any of your law-involved clients. A New Direction is a comprehensive cognitive-behavioural therapy treatment program that trains chemically dependent offenders to challenge their thinking in order to change their criminal and addictive behaviour patterns. real inmates tell the real story about recovering from a life of addiction and crime cognitive-behavioural approach helps inmates see how their attitudes and assumptions fuel destructive behaviours modular structure allows for easy customisation to meet individual, facility, and budget needs can be wholly implemented as a new program or implemented in part to enhance your existing program features built-in tools for measuring outcomes provides framework for standardised treatment from facility to facility Six Modules A New Direction consists of six core modules: Intake & Orientation, Criminal & Addictive Thinking, Drug & Alcohol Education, Socialisation, Relapse Prevention, and Release & Reintegration Preparation. Each module features videos, client workbooks, and facilitator's guides. Expanded Release and Reintegration Preparation Module Now included in the Release and Reintegration Preparation module is Hazelden's groundbreaking video The Turning Point: Breaking the Cycle of Addiction and Incarceration . The addition of this poignant video brings new depth to this important module. About the New Streamlined Format You no longer need to decide between the ""long term"" version versus the ""short term"" version of this popular program. The new streamlined version makes implementation easier than ever. CD-ROM of Additional and Reproducible Material The full program includes a CD-ROM containing all program information, worksheets, and supplemental information that was previously part of the Long Term Program but not part of the Short Term Program. Also included on the CD-ROM is the Outcome Study Guidebook, Staff Guidebook, and Administrator's Guidebook . Training You can implement A New Direction with ease. Hazelden offers training on many products to help you develop an in-depth understanding of the program and its components and to create a long-term plan for your implementation. Click here to find out more.



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