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How To Write A Press Release

RRP $13.99

A well-written press release can help your business achieve several objectives:

- it can generate internet publicity
- it can define your message and defend your brand
- it can get links with high-ranking websites
- it can make your content indexable by major search engines
- it can make your message available to news outlets and thousands of RSS recipients

Although it can seem daunting, there is no reason that any business owner cannot take advantage of the nearly free publicity offered by press releases by easily writing and submitting one within a single day. (And, once you discover it's effectiveness, you will likely begin distributing press releases on a regular basis.)

This guide provides dozens of easy-to-follow pointers geared at helping you craft a professional press release that will be eagerly accepted by most media outlets. From Brian Cook, owner of "Custom Press Releases" and author of "Local Web Secrets," this popular guide can help you grow your small business and have fun doing it.


A Press Release From The Color Black

RRP $16.99

The influence of positive thinking in your everyday life will change your outlook and improve optimistic energy. Keeping a positive attitude will compel you and the people you are in contact with to perk up life and give you more joy and satisfaction. The first step to improving your attitude is to turn a negative into a positive. Have you heard the saying "Every cloud has a silver lining?" The book A Press Release from the Color Black turns the supposed negative color in the crayon box into a positive. A Press Release from the Color Black will enlighten its readers on black's optimistic positive side, creates a new way of rethinking thoughts, and gives you the chance to explore your feelings about the perception of skin tone, the world we live in, our place in the universe and beauty of nature. The goal of A Press Release from the Color Black is to reinvent the color black to the entire world. This is the end of the road for black's unofficial, official status of an evil gloomy Gus.


Release

RRP $703.99

This book documents CCPS's Aerosol Research Program to develop a model to predict liquid rainout from release of a pressurized, liquefied gas - and, hence the residual amount of material in a vapour cloud, which may be greater than the amount calculated from an enthalpy chart. "Release" predicts the rate of fluid discharge, the depressurization, flashing and formation of liquid drops, the entrainment of drops into the vapour cloud, the subsequent spreading of the jet, and rate of liquid rainout to a pool on the ground. Designed in a modular fashion to permit adjustment and corrections as new data become available, its multi-layered approach contains sub-models that include the complexities of many variables, including the effect of liquid superheat, rate of bubble growth, criterion for bubble formation, and heat transfer from the liquid to the growing vapour bubble. To validate "Release", CCPS conducted small- and large-scale experiments using superheated water, heated liquefied chlorine, methylamine, and cyclohexane that produced valuable data in an area where data are scarce. This book gives complete access, in text and on CD-ROM, to the model and the test data, giving users an informed ability to apply the model to their own work.


Drawing: Faces & Expressions

RRP $14.99

Perfect for beginning artists, Drawing: Faces & Expressions offers a comprehensive introduction on how to draw faces and expressions - the most important aspects of an individual. Aspiring artists will learn everything about the tools and materials they need to get started, including selecting the right pencils, papers, and erasers for their work. Additionally, artists will discover tips for drawing and shading techniques, such as how to achieve volume, suggest depth, and render various hair and skin textures. With their new found knowledge of pencil drawing basics, artists will learn to master the art of drawing the human face through a series of helpful examples and easy-to-follow, step-by-step projects, including a child portrait, adult portrait, an elderly portrait, and other practice projects that feature different techniques for capturing expressions and rendering features, including eyes, mouth, nose, and hands. Featuring the stunning artwork of gifted artist, Diane Cardaci - a veteran Walter Foster artistâ??this title features all new artwork designed to inspire a classical approach to rendering faces in graphite pencil. With its wide-ranging instruction, a plethora of artist tips, and beautiful artwork to inspire,Drawing: Faces & Expressions is the perfect resource for any beginning portrait artist.


Enterprise Release Management

RRP $247.99

An indispensible resource for IT professionals and project managers working to effect positive change in their organizations, this innovative book presents a new paradigm for the management of evolving business and IT architectures that comprise the modern, integrated, business. "Enterprise Release Management" takes a holistic view of change that combines traditional management approaches, including project and change management, enterprise architecture, and development practices like configuration and release management. Unlike many books that simply focus on the selection of projects, this practical reference emphasizes the delivery of projects with proper planning and prioritization. This unique book offers a fresh enterprise perspective that addresses strategic change and the release lifecycle, providing executives and managers with the tools they need to chart and track the course their business needs to take to ensure optimal efficiency and future success.



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