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Market Segmentation

RRP $684.99

Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments.
This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model. The book starts with a framework for considering the various bases and methods available for conducting segmentation studies. The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models. The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.


Market Segmentation

RRP $34.99

Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments.
This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model. The book starts with a framework for considering the various bases and methods available for conducting segmentation studies. The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models. The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.


Data Segmentation And Model Selection For Computer Vision

RRP $299.99

The primary focus of this book is on techniques for segmentation of visual data. By "visual data," we mean data derived from a single image or from a sequence of images. By "segmentation" we mean breaking the visual data into meaningful parts or segments. However, in general, we do not mean "any old data": but data fundamental to the operation of robotic devices such as the range to and motion of objects in a scene. Having said that, much of what is covered in this book is far more general: The above merely describes our driving interests. The central emphasis of this book is that segmentation involves model fitting. We believe this to be true either implicitly (as a conscious or sub conscious guiding principle of those who develop various approaches) or explicitly. What makes model-fitting in computer vision especially hard? There are a number of factors involved in answering this question. The amount of data involved is very large. The number of segments and types (models) are not known in advance (and can sometimes rapidly change over time). The sensors we have involve the introduction of noise. Usually, we require fast ("real-time" or near real-time) computation of solutions independent of any human intervention/supervision. Chapter 1 summarizes many of the attempts of computer vision researchers to solve the problem of segmenta tion in these difficult circumstances."



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