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Growth Hacker Marketing

RRP $19.99

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Join Ryan Holiday's revolution and learn how the secret new art of growth hacking can help grow your business exponentially.

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible.

Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.

Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.

Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.

About the Author

Ryan Holiday is the bestselling author of Trust Me I'm Lying: Confessions of a Media Manipulator. After apprenticing under the renowned strategist and bestselling author Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians, and is now is a media strategist for people like Tucker Max, Tim Ferriss and Dov Charney. He is also the Director of Marketing at American Apparel, where his work in both growth hacking and advertising has become internationally renowned. His strategies are used as case studies by Twitter, YouTube and Google. He currently lives in New Orleans.


Internet Marketing Made Simple

RRP $14.99

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A basic guide to internet marketing. This book will show you how to set up your website and social media channels and keep them going.


Relationship Marketing

RRP $261.99

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The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer. Each chapter is supported by - or based on - an in-depth case study, many of which are drawn from the authors' research.



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