The A To Z Of Internet Marketing

RRP $13.99

One very important thing that you should know about the Internet marketing world is that this is a world that is undergoing constant development. The strides that this world has taken in recent times are nothing short of astounding. What began as a simple backup strategy for traditional forms of offline marketing back in the 80s has now blossomed into a full-fledged industry that has taken all the offline marketing methods under its wing. That is quite true; even the multinational corporations of the world rely more on their online marketing modes, and consider offline marketing only as a consolidation for its Internet-based counterpart. All this could not have happened without the rapid changes that have occurred in the Internet marketing world over the last two decades.

Growth Hacker Marketing

RRP $19.99

Join Ryan Holiday's revolution and learn how the secret new art of growth hacking can help grow your business exponentially.

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible.

Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.

Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.

Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.

About the Author

Ryan Holiday is the bestselling author of Trust Me I'm Lying: Confessions of a Media Manipulator. After apprenticing under the renowned strategist and bestselling author Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians, and is now is a media strategist for people like Tucker Max, Tim Ferriss and Dov Charney. He is also the Director of Marketing at American Apparel, where his work in both growth hacking and advertising has become internationally renowned. His strategies are used as case studies by Twitter, YouTube and Google. He currently lives in New Orleans.

On A Budget Marketing

RRP $13.99

The Ultimate Guide To Marketing On A Budget!This book contains proven steps and strategies on how to use the best on a budget marketing techniques to get the most bang for your buck, both online and offline.Today only, get this Amazing Amazon book for this limited time low price!The age of limited marketing methods is long gone. With the introduction of online marketing strategies, we're offered a wider opportunity to market our business, and to make our brand reach out to wider set of audiences. But the sudden shift towards online marketing efforts should not totally discount the power of offline marketing strategies. In fact, both types of strategies are meant to complement each other. Admittedly, both methods have their own shortcomings, and this is where integrated marketing efforts need to be harnesses for optimum results.Make Money Online Or Offline With These Proven Marketing On A Budget Techniques!Big businesses usually don't have a problem designing their marketing plans to integrate both online and offline marketing principles and methods. What if you're a small business? And more, what if you're a small business with limited funds? The latter is typical among startup business these days. The good news is online and offline marketing strategies don't necessarily have to take a huge slice in your business budget. In fact, the simplest methods discussed in this book will help you slowly gain traction.The concept of having a new marketing strategy proves exciting. This drives small businesses to eye for results almost immediately. But that's just your excitement overwhelming you knowing that you want positive results to happen. As we go through the different marketing methods in this book, you'll eventually realize that one factor controls the emergence of such results: time. So don't expect a miracle. Instead, slowly tide with time and integrate one valuable concept attributed to results: measurability.Yes, to ascertain that you're not giving away money from your business, you need to tie results to measurability. This way, you can identify which methods are effective and which ones are not. And that of course is dependent on your business. So sit tight and keep an open mind. Some methods discussed in this book might appear to be beyond what you can do. But keep one thought all throughout: how will you know if you haven't even tried?Here Is A Preview Of What You'll Learn...Online Marketing On A Budget Strategies For Small Businesses 101Offline Marketing On A Budget Strategies For Small Businesses 101Online Marketing On A Budget Strategies For Small Business 201Offline Marketing On A Budget Strategies For Small Business 201How To Pick The Right Marketing Strategies For Your Business!How To Plan And Implement Marketing Strategies For Your BusinessGet your copy today!

Nonlinear Control Of Engineering Systems

RRP $574.99

Recent advancements in Lyapunov-based design and analysis techniques have applications to a broad class of engineering systems, including mechanical, electrical, robotic, aerospace, and underactuated systems. This book provides a practical yet rigorous development of nonlinear, Lyapunov-based tools and their use in the solution of control-theoretic problems. Rich in motivating examples and new design techniques, the text balances theoretical foundations and real-world implementation.

Features include:

* Control designs for a broad class of engineering systems

* Presentation of adaptive and learning control methods for uncertain nonlinear systems

* Experimental testbed descriptions and results that guide the reader toward techniques for further research

* Development of necessary mathematical background in each chapter; additional mathematical prerequisites contained in two appendices

Intended for readers who have some knowledge of undergraduate systems theory, the book includes a wide range of applications making it suitable for an extensive audience. Graduate students and researchers in control systems, robotics, and applied mathematics, as well as professional engineers will appreciate the worka (TM)s combination of theoretical underpinnings and current and emerging engineering applications.

Marketing Management Concepts And Tools

RRP $18.99

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning. Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research. Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.